![]() ![]() “Welcome to the official Facebook page for L.L.Bean! Follow along for inspiring outdoor stories and photos, expert tips and advice, and a community devoted to helping make the most of every moment outside. The description is especially notable, telling users the value they’d receive if they follow the Page: The Page also includes tabs dedicated to events, open job opportunities, and stores. The content it posts is highly relevant for its target audience: cool photos, videos, and tips for outdoor adventures, each with a link and a hashtag. L.L Bean is an outdoor equipment store whose Facebook Page effectively focuses on the customer and engages visitors beyond inviting them to like the posts. Not sure how to use Facebook for business? At a loss for how to be engaging on Facebook?Ĭheck out our free Facebook marketing course to nail down the basics then, check out the Pages below for inspiration. A constant and steady stream of recently published posts that have links to other company assets and properties.An engaging and descriptive cover photo that speaks to your customer’s core desire or pain point.A profile picture that represents your brand and its colors.A description that establishes the benefits of following your Page.An accurate page category that immediately tells users what you do.A name that reflects your business in a professional and succinct way.The page should also entice potential followers to engage more meaningfully with your brand - whether by visiting your website, signing up for a free event, or joining your company’s Facebook Group. But first, we answer the quintessential question: What makes a good Facebook page? What makes a good Facebook Page?Ī good Facebook business Page accurately represents your brand, focuses on the customer, and answers for potential followers’ needs. So, we combed through the web to find the top pages to inspire your Facebook marketing strategy. There are some companies out there who really take advantage of the cool stuff you can do on a Facebook business Page to connect, engage with, and delight fans, as well as drive traffic to specific parts of their website. They provide a public home on Facebook for your brand, allow you to publish content, and let you see comments and feedback from fans and customers.įacebook Pages are a simple tool, but they offer countless interesting business opportunities. It’s therefore a good idea to change this setting now.Facebook Pages were specifically engineered for businesses. It’s not perfect, and it’s not a catch-all solution, but it does help to take back a bit of control over your Facebook feed, and actually see posts from people and groups you want to follow. ![]() There is a setting in there called Manage Favorites, which will allow you to add friends and pages you want to be prioritized in your News Feed. Once logged into Facebook, go to Settings & Privacy > News Feed Preferences. In general, by changing your preferences for Top Posts, you can also take back a bit of control over what and whose posts you see. The bad news-it only works while you are logged in. ![]() You might not be aware of this, but you can change your Facebook news feed to simply display your most recent updates by going to the bar on the left side of your News Feed and selecting Most Recent in the Settings. The Facebook setting you really should change The ad based and data hungry profit model is also one of the reasons why a Facebook-led Metaverse could be such a privacy nightmare. ![]()
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